Croydon College
Croydon College is one of London’s largest further education institutions, providing courses to over 8,000 students. Having just completed a major refurbishment of the facilities, the College wanted a new brand identity to reflect its recent transformation.
Strategy
Education doesn’t exist without students. This thought placed them as the central focus of the the brand identify. A new strategic direction, rooted in empowerment, inspires students to take control of their educational journey.
‘Own your future’ positions the college as a space where ambition is celebrated, and students are equipped with the tools to shape their own futures.
Logo
Formed from the double C of the institution’s initials, the logo references a copyright symbol. The theme of ownership was further emphasised with the core brand message ‘Own your future’.
The old identity was convoluted, dated and not user friendly. The new identity was developed with deliberate simplicity. It needed to be bold, but also have a ease of use for everyday application by the university staff.
Graphic language
Brand messaging utilises the copyright symbol, aligning the College with notions of aspiration, invention and innovation. Messaging was kept deliberately short to have maximum impact and allow an effortless application.
Inspired by the inline aesthetic of the logo, supporting graphic assets reference student journeys: brought to life through motion that mirrors progress and growth.
Photography
Shot on location at the college using real students. The portraits frame the students as confident and intentional. They are in control.
A mixture of black and white backgrounds create space and contrast for graphic elements. Photography is bold and student focused whilst easy to apply.
Website
Core pages and flexible templates were developed to support a range of content across the site. Testing the brand’s digital effectiveness and ensuring a consistent experience across all platforms.
Launch assets
Delivering the brand coincided with the enrolment schedule of the college. Delivered alongside the brand were a series of OOH assets. They put the identity to work. Encouraging potential students to be empowered and take control of their future.
Supporting this was a full prospectus and multiple merchandise assets.
In order to make the new identity truly user friendly a robust set of guidelines were developed to ensure the brand was used appropriately across all touch points.
Brand guidelines
The guidelines covered multiple brand applications, from logo placement to signage examples. Allowing the university to take the new brand and apply it to real word applications, whilst keeping a consistent approach.
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