BOBBY’S

Inspired by a short trip to Mexico City and an opportunity to breathe new life into a once iconic location, Bobby’s was born. Salvaged materials, bare brick walls, a cosy kitchen and outdoor terrace combine with a purposefully small, evolving menu. Inspired by Mexico. Made in Shrewsbury.

Strategy

Inspired by Mexico. Made in Shrewsbury. The brand idea blends Mexican spirit with local roots. It captures the energy behind the concept and the hands-on journey of building something new from the ground up.

Logo

Inspired by found and reclaimed materials. A hand built, imperfect aesthetic. It’s bold, primitive and unexpected, the perfect match for Bobby’s.

It was important to strike a balance between Mexico and a city-style, urban restaurant in Shrewsbury, whilst honouring the hands on approach of the team.

Graphic language

A custom font was created, building on the design of the logo. Mexico seemed the obvious choice for colour inspiration whilst the handmade aesthetic was further carried through the design of iconography. To complete the graphic language a supporting taco character was created: a design feature borrowed over from the teams other venture: Dough & Oil.

Photography

Energetic and high contrast photography captures the pace and vibrancy of Mexico city. It captures candid moments of both guests and staff, building a friendly, welcoming vibe.

Digital

A simple single page site and social media assets are a window into life at Bobby’s. Telling their story though fun and playful messaging combined with vibrant and playful photography.