Shakti
Indian Enlightenment
Indian is the birthplace of acupressure; a wellness practice that stems back thousands of years. It’s where Shakti’s founder lives, where their products are made, and where their brand has a positive social impact.
The strategic concept of "Indian Enlightenment" was developed to celebrate Shakti’s origins, whilst educating a new audience on how acupressure can alleviate issues derived from modern living.
Shakti have been quietly leading the way in acupressure for nearly two decades, yet their brand lacked strategic direction and a coherent design language. With the founder and global stakeholders spread across multiple markets they needed a new brand that could unite them and enable growth.
Renewed purpose
The Shakti logo is a symbol of renewal. The combination of the spikes and half sun represent the beginning of a new journey into the world of acupressure.
Cratfed and then hand stamped, the logo finds a balance between artisanal and contemporary. It represents the craft of every product made in India, whilst referencing the core principle of acupressure: applying pressure.
Renewed purpose
The Shakti logo is a symbol of renewal. The combination of the spikes and half sun represent the beginning of a new journey into the world of acupressure.
Cratfed and then hand stamped, the logo finds a balance between artisanal and contemporary. It represents the craft of every product made in India, whilst referencing the core principle of acupressure: applying pressure.